Gupta: For companies based in the United States and developed nations, for multinational companies, they are concerned about several things which this technology can help with.
First, companies find, and we find, that consumer preferences are changing. Sustainability is becoming a big buying decision for millennial consumers, and millennials are becoming a big part of companies’ consumer base. For example, Unilever owns hundreds of brands, and they found that brands that are incorporating sustainability into their mission and purpose are growing thirty percent faster than the rest of the business. They did a big market study and found a multi-trillion-dollar opportunity for sustainable businesses and sustainable brands, so they see a huge business opportunity, and they are not alone. The world’s biggest companies from Apple to Starbucks to AB InBev, all are seeing this. But now they have to do something.
Ultimately, these companies need to be able to stay relevant without raising the cost of doing business, so they are looking for opportunities for sustainability that are cost parity or even savings over what they are doing today. They also can’t handle operational risk, which means the risk of bringing down the factory—even an hour of downtime is millions of dollars in lost productions, even a quality issue is a nightmare—so they are looking at sustainability solutions that don’t risk that nightmare scenario.
We are able to offer all three. We are able to reduce carbon emissions, provide clean energy for their boilers in a way that doesn’t increase their operating risk, and do it in a way that doesn’t increase the cost. In fact, it is going to result in savings.